Melissa Kay Woodard
44 Kirkland Court · Williamsburg, VA 23185
mkwood@mail.wm.edu · http://www.pinn.net/~melissa
(757) 259-7862

EDUCATION

THE COLLEGE OF WILLIAM AND MARY

Williamsburg, VA

Graduate School of Business Administration.
Master of Business Administration, May 1999.

  • Concentration in Marketing and MIS.
  • VP Communications: Graduate Women in Business.
  • Creative Director: iEc -- interactive Entrepreneurship community.
  • Instructor for Undergraduate Business Computer Literacy course.

 

School of Arts and Sciences.
Bachelor of Arts - Consumer Behavior Psychology, August 1996.
  • American Marketing Association/American Advertising Federation
    Offices: Web Page Developer, Public Relations Assistant, Historian.

  • Delta Gamma Fraternity, Chapter Programming Board Member.
    Offices: VP Public Relations, Historian, Member Educator.
    Committees: Publicity--Chair, Philanthropy, Recruitment, Anchorsplash.
    Nationally Recognized for campus public relations campaign.

 
EXPERIENCE
Summer 1998

SEARS, ROEBUCK & CO.

Hoffman Estates, IL
Home Services Interactive Marketing Intern
Project Manager and Designer for the Sears HomeCentral web site and the Internet Lead Generation strategic plan. Designed and coded summer session site in HTML. Worked with an interactive design agency to create the permanent Sears mini-site.  Coordinated multi-departmental e-commerce initiative.   Conducted product usage analysis project.  Concept creation team member for collateral project.

 

1996-1998

 MK MARKETING

Virginia Beach, VA
Marketing Consultant and Web Page Developer
Specialized in web design and promotion.   Designed sites for businesses including a national job database and a retail outlet in Okinawa. Developed a promotional campaign to increase advertising on a major site. Created promotional material for various advertising purposes.

 

October 1996    

G. P. PUTNAMS SONS

New York, NY
Advertising Extern
Developed a marketing testimonial package for upcoming book. Created book displays. Updated Internet files.

 

COMPUTER
SKILLS              

HTML, Microsoft Word, Excel, PowerPoint, Access, Project, Publisher, FrontPage, Image Composer, Explorer, Adobe PhotoShop, Lotus SmartSuite, WordPerfect, Netscape, Windows NT, 95, 3.1, DOS, UNIX, Minitab, SPSS, Lindo, DATA.

 

HONORS

Presenter, 4th place team, AAF Collegiate Competition.
William and Mary Graduate School of Business, Academic Merit Scholarship.
President's All Academic List.

ACTIVITIES   

Volunteer: Norfolk FestEvents, Williamsburg Child Care Center, Goodwill.
Ballroom Dance Club: Open Dance Coordinator, Competition Team Member.
WCWM Williamsburg, 90.7 FM: Prime-time Disk Jockey.
Scuba Diver: Advanced Open Water; Certified in Okinawa, Japan.